Arsenal announce big time three-year deal has been done and dusted!

Arsenal have announced that they have completed another deal, but don’t get too excited Gunners fans as they have announced Gatorade as its Official Sports Drink and Sports Nutrition partner. Using Gatorade’s Prime, Perform and Recover products, Arsenal players will benefit from sports fuel developed alongside some of the world’s leading athletes and underpinned by Gatorade’s commitment to scientific research. In addition, Arsenal and Gatorade’s sports science teams will collaborate on developing specific nutrition plans for players to optimise performance when training and competing. The announcement comes as Arsenal competes in the Uefa Champions League for a 16th consecutive season and following a successful pre-season tour to Indonesia, Vietnam and Japan. The new partnership and opportunity to engage with Arsenal’s worldwide fan base will be central to furthering Gatorade’s global ambitions while increasing their involvement in elite football. Vinai Venkatesham, Arsenal’s director of global partnerships and business strategy, said of the deal: “We are delighted to welcome Gatorade to our growing family of partners; a truly international brand and the leaders in their field. “As we further build our support in international territories, we know that we can help connect Gatorade with fans around the world. As a company they offer us products and knowledge honed by decades of research, and we are looking forward to working together with our own sports medicine experts to offer all of our players the best sports nutrition products and support.” (Arsenal.com) It is a big transfer, but it shows just why Arsenal are never making a loss with deals like this